AI Consulting for Financial Planning Practices

Your advisers should be in front of clients.
Not chasing paperwork.

Bax Advisory helps Australian financial planning practices adopt AI — reducing admin, freeing adviser time, and keeping you on the right side of compliance.

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Built for this industry
Former adviser. Former practice principal.
We know AFSL obligations, DBFO reforms, and Xplan — without needing it explained.
Current focus
AI Executive Assistant for Advice Practices
Annual fee consent, review booking, signature follow-up, review pack prep — automated.
How we start
90-day pilot. Flat fee. No lock-in.
Prove it works in your practice before you commit to anything more.

The Problem

The real work of financial advice is the client relationship.

Understanding where a client is, where they want to go, and using your expertise to bridge that gap — that's where advisers find meaning. That's the work they trained for.

Admin consumes adviser time

Annual fee consents, signature chasing, review pack prep, appointment booking — none of this requires an adviser's expertise, but all of it lands on their plate.

Compliance adds complexity

DBFO reforms, fee consent windows, AFSL obligations — the compliance environment keeps changing. AI tools need to be built around it, not bolted on top.

Generic AI doesn't cut it

Off-the-shelf tools don't understand how advice businesses work. Most practices have tried something that didn't stick — or don't know where to start.

The best use of an adviser's time is in front of clients — understanding their challenges, their goals, and using their expertise to make those goals a reality. Everything else is a cost to that purpose.

— David Bax, Founder, Bax Advisory | Former Authorised Representative & Practice Principal

Services

Two ways to work with us.

Whether you're ready to move or still working out where to start, there's a clear first step.

Current Offer

AI Executive Assistant — Pilot

A purpose-built AI that handles the admin between your advisers and their clients — so your team spends their time on the work that actually matters.

  • Annual fee consent chasing (DBFO-compliant, 60/150-day windows)
  • Review season appointment booking
  • Signature and application follow-up
  • Review pack preparation
  • Works alongside Xplan, myprosperity, and your existing stack
  • Compliance-first — built around your AFSL obligations
Pilot offer
$2,500 flat fee
90 days · Up to 2 advisers · No lock-in · Founding rate on conversion

AI Readiness Assessment

Not sure where to start? We map your practice's current workflows, identify where AI can make the biggest difference, and give you a clear, prioritised roadmap.

  • Current-state workflow mapping
  • AI opportunity identification and prioritisation
  • Compliance and risk assessment
  • Practical implementation roadmap
  • 2–4 week engagement, fixed scope
Pricing
Let's talk
Contact us to discuss scope and pricing · Fixed deliverable
Book a call →

About

A practitioner. Not a tech vendor.

I spent six years running a financial planning practice with my father. I know what it looks like when an adviser is doing mandatory administration instead of preparing to bring their best thinking to tomorrow's client meetings.

That experience — combined with 15 years in financial services, recognition as AMP's New Financial Adviser of the Year, and nearly a decade consulting to Deloitte, NAB, and JBWere — is what led me to build Bax Advisory.

I build AI solutions for advice practices because I understand both sides. I've held the licence, lived the compliance obligations, and sat in the same chair as the principals I work with.

AMP New Financial Adviser of the Year Recognised as the standout new entrant to the advice profession across the AMP network.
Former Authorised Representative & Practice Principal Six years operating a licensed advice practice under AFSL obligations, FDS requirements, and best interest duty.
Senior Consulting — Deloitte, NAB, JBWere Eight years delivering large-scale regulatory, remediation, and transformation programs across Australia's major financial institutions.
Compliance-first builder Every solution is designed around your AFSL obligations and DBFO reforms — not retrofitted to meet them.

Get in Touch

Ready to talk?

Whether you want to see a demo, talk through the pilot, or just have a conversation about where AI fits in your practice — reach out directly.

Book a call Book a 30-min call → Pick a time that suits you — Zoom link sent automatically.
Email david@baxadvisory.com.au Responses within one business day.

Based in Australia · Serving financial planning practices nationally